Buick Dealer Platteville, WI | Richardson Motors

Welcome to Richardson Motors, your premier Buick dealership serving Platteville, WI, and the surrounding area. Whether you are driving past the iconic World's Largest "M", heading down Highway 151, or commuting across the University of Wisconsin-Platteville campus, our team is committed to matching you with the ideal vehicle.

With convenient dealership locations at 5400 Westside Dr, Dubuque, IA 52003 and 2049 Louisburg Rd, Cuba City, WI 53807, we deliver full-service automotive solutions-from the latest new Buick Inventory and certified pre-owned vehicles to certified service and flexible financing.

Explore the New Buick Lineup Near Platteville, WI

Buick delivers a proven reputation for reliability, exceptional resale value, and standard safety technology. At Richardson Motors, our showroom is stocked across all major vehicle segments to support daily commutes, family road trips, and tough jobs.

Compact & Subcompact Luxury Buick Crossovers

  • Buick Envista: A standout crossover coupe that pairs sleek, fastback-inspired design with practical everyday versatility. Featuring an ultra-wide infotainment display, refined interior quietness via QuietTuning technology, and impressive fuel efficiency, the Envista is built for stylish commutes along Business Highway 151.

  • Buick Encore GX: Premium engineering meets all-weather readiness. Equipped with available intelligent All-Wheel Drive, configurable cargo floor space, and standard Buick Driver Confidence safety systems, the Encore GX gives Southwest Wisconsin drivers the traction and poise needed for icy winter drives.

Sophisticated Mid-Size Buick SUVs

  • Buick Envision: The balanced mid-size luxury SUV designed to elevate everyday travel. Boasting premium leather-appointed seating, a responsive turbocharged engine, wireless smartphone integration, and advanced driver assistance tech, the Envision delivers quiet sophistication whether running errands downtown or taking a weekend trip across the Tri-State area.

  • Buick Enclave: The flagship three-row luxury SUV crafted for growing families. With generous seating for up to seven passengers, robust V6 towing capability, hands-free power liftgate access, and generous rear cargo volume, the Enclave makes road trips seamless and comfortable.

  • Buick Avenir Trims: The pinnacle of Buick craftsmanship. Available on select models, Avenir elevates your drive with exclusive diamond-quilted leather seating, unique grille patterns, panoramic power moonroofs, and cutting-edge tech appointments for unmatched elegance.

Why Buy from Richardson Motors?

  • Two Convenient Tri-State Locations: Proudly serving drivers throughout Platteville, Cuba City, Dickeyville, Hazel Green, and Dubuque, alongside our Grant County neighbors across the Wisconsin border.

  • New, Pre-Owned, and Certified Inventory: Browse an extensive selection of brand-new Buick crossovers and SUVs alongside thoroughly inspected Certified Pre-Owned vehicles. Every certified vehicle undergoes an extensive multi-point inspection and comes backed by factory warranty coverage, giving you complete peace of mind on every drive.

  • Tailored Auto Financing: Our finance professionals work with leading regional credit unions and national lenders to secure competitive loan rates and lease incentives. Whether you want to lease a new Buick Envision or finance a pre-owned vehicle, we customize payment plans to match your personal budget.


Visit Richardson Motors Today

Stop by our showroom or browse our live digital showroom to compare trims, estimate payments, and value your trade-in.

  • Iowa Location:
    Richardson Motors
    5400 Westside Dr, Dubuque, IA 52003
     Phone: (563) 582-5411

  • Wisconsin Location:
    Richardson Motors Wisconsin
    2049 Louisburg Rd, Cuba City, WI 53807
     Phone: (877) 402-2341